The classic images of gladiators in their boxing stance acts as a figure for kids to aspire to. They are seen as the best of their time and represent the discipline and determination that is required to achieve that status.
The banner carries the name of the event, but also portrays the prestige that is involved with participating in sports. The flow of the banner and the bend of the type acts a system that can be carried into secondary logos and print posters.
The logo uses Gold to depict the ultimate achievement when putting in the hard work and sacrifice it takes to become a Champion.
Puncher’s Chance uses a modern vintage look that was inspired from vintage boxing and wrestling event posters, so it is important to use fonts that have a lot of personality and will attract attention. Gin is a modern vintage typeface that is used for the name of the event while Futura incorporates a sharp, confident feel to the brand.
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Punchers Chance Youth Summit uses boxing champions, Sugar Ray Leonard and Evander Holyfield, to do a motivational speech and also provides a exhibition bout between Robert Ruiz and Daniel Carbajal, previous Golden Gloves Champions, to inspire the youth of what hard work and dedication can lead to. The Event Pass will be used to get into the event, but also can be used by the participant to get autographs from these Champions.
The social media posts will be presented with black and white images to stay consistent with the vintage theme of Puncher’s Chance. The images will be of the youth training and also some images of the Champions from the event to help inspire the youth.